What is Email Marketing? Why It’s Important and the Strategy!

email marketingg
email marketingg

What is Email Marketing? – Email Marketing is a strategy that companies use to do marketing. In simple terms, this strategy means email users in a marketing. However, keep in mind that this type is different from other types of marketing. This time in this article I will explain about Email Marketing.

What is Email Marketing?

In 1978, email marketing was first created. This type of marketing managed to generate revenue of 13 million dollars. This immediately became one of the promising marketing methods. Email Marketing is not spam or a greeting from an old friend.

If drawn from the understanding of Email Marketing is the middle between the two types of email. If used properly, email marketing can also help build good relationships with customers. However, at the same time it can also provide information about your product.

Why is Email Marketing so Important?

e-mail marketing
e-mail marketing

Email marketing compared to other marketing methods is a bit more traditional. This type of marketing is different from other social media marketing, which can make people directly comment on the products that have been given. However, building long-term relationships with customers is a quicker technique. Through this technique, you can win the hearts of your customers and make them more loyal.

If the customer is loyal, then he will read the email that has been sent about the product. They will also always patiently wait for an email from the company to arrive regarding the latest product. Email Marketing is becoming more important because it has a far greater potential for consumers compared to others. The last thing that makes this type of email so important is its low cost. According to a Direct Marketing Association study, with an email for $1 sent, there’s also the potential to earn up to $40.

Strategies used by Email Marketing

A researcher mentions that 3.8 billion people are already using email marketing today. There are also other researchers who say that email marketing is 40 times more effective than Twitter or Facebook. In fact, data that says if a customer immediately buys a product, after he reads an email. This data shows that email marketing can be one of the best ways of marketing today.

So from this article, HAPPY UNDERSTANDING!!