What is a Landing Page? (Definition, Functions and Differences)

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What is a landing page
What is a landing page

What is a Landing Page? – Have you ever heard of Landing Pages? Or is this term still foreign to your ears? Actually Landing Page is not a term that exists in a particular field, but is more general in nature. In this article, we will discuss matters related to landing pages, namely the definition, examples of landing pages, the difference between landing pages and websites and microsites, and the last function of landing pages.

What is a Landing Page?

landing page
landing page

Landing page is a term taken from English, which when translated into Indonesian is a landing page. So what exactly is a landing page or landing page? As the name implies, a landing page is a website page specifically designed with a marketing concept in mind.

Simply put, landing pages are created with the aim of directing users or customers to perform a certain action such as filling out a form, ordering something and others.

Differences Landing page with Website and Microsite

  1. Landing Page, this page is usually created with a marketing concept, whether it’s promoting a product or to direct users to take an action which is of course related to promoting a product. The characteristic of this landing page is that it focuses on a specific goal and is usually only made up of 1 page.
  2. A website, compared to a landing page, has a general or non-specific purpose. A characteristic of the website is its focus on brand recognition and overall product service. Websites have many types and of course also various functions as well. In addition to having many types, websites are usually composed of many pages.
  3. Microsite, while the purpose of its use is to support an activity or campaign. A characteristic of a microsite is that it focuses on the recognition of a particular event. The microsite is composed of simple pages.

Landing Page Function

In addition to directing customers to perform certain activities, landing pages have many other benefits, including:

  1. To promote a product/service, the landing page can contain explanations and details about a product and its prices.
  2. Get data on potential leads, by using the landing page you can easily filter the incoming audience and group them into a list of potential customers.
  3. facilitate the transaction process with consumers, later on the landing page will include information that explains product details and makes consumers understand which products they really want.

So much information about the Landing Page, hopefully the information we provide is useful, thank you.



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