What is Instagram Shopping – Instagram is a social media platform that reaches up to 1 billion users from all over the world. From Indonesia alone, it has reached at least 60 million users. With the facts that we have met, this creates opportunities for those of you who want to promote and sell products on this social media platform.
In the past, the way to sell products on Instagram was to create a business account and then upload and update it like posting a personal account. How to order it via direct message as usual. But over time, now Instagram has provided many new features, one of which is Instagram shopping or we usually call it a marketplace.
What is Instagram Shopping? Instagram shopping is a buying and selling feature provided by Instagram. Just like buying and selling platforms in general, of course Instagram provides requirements if you want to use this one feature. What are the requirements?
Terms and Conditions
Before activating it, there are terms and conditions that you must fulfill, namely:
- The products sold meet the conditions provided by Instagram. Instagram only allows selling physical products or goods, not services.
- The account you use must be a business account.
- Add information about business details in the form of store addresses, cellphone numbers, operating hours.
- Must comply with product trade agreements on facebook
- The Instagram account that you will use for business must be connected to a Facebook page.
- Have a website that is used for buying rummy sites (checkout).
Now after you meet the requirements above, then you can activate the Instagram shopping feature. Then, what are the advantages of using IG shopping?
Profits Earned
- Reach a large audience
Instagram has more than 30 million active users every day, so using this platform as a medium to promote products is the right option
- More effective
You can provide a review of your product through photos, videos and Instagram stories. That way consumers can see the details of your product.
- Promotions and updates are easier
Instagram shopping provides a shopping for creators feature where each influencer upload will have your product label, so Instagram users can immediately know that the product is your brand.
- Increase Website Traffic
You can direct consumers to your online store website. Mostly, consumers trust businesses that have websites more. That way you are also helping to increase consumers for your business.
So much information that this article can convey about Instagram Shopping, hopefully it will be useful and leave a question in the comments column if you have something to ask, thank you.
