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What is iQIYI – iQIYI is the most watched video streaming platform and network in China behind the hugely successful Chinese show. This network amassed millions of paying subscribers with original content. With at least 65% of its content self-produced, iQIYI is also the network behind country household names like “Story of Yanxi Palace” which had a record 15 billion views on the day it was finalized.
What is iQIYI
What is iQIYI
In addition to professionally produced content, iQIYI also contains professional user-generated content. Baidu’s platform is a brand favorite among advertisers and media companies with its baidu-informed algorithm for local marketing campaigns.
On December 8, 2014, iQiyi chief content officer Ma Dong said the portal plans to more than double the original production by 2015, with at least 30 titles and 500 episodes on the board compared to 13 in 2014. In 2015, iQiyi purchased streaming rights to the top eight entertainment shows in mainland China, and several entertainment shows in Taiwan and South Korea, including Running Man. In March 2016, iQiyi announced that the event would be launched in Taiwan. In June 2016, the company reported that it had 20 million subscribers.
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